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    Ahead of the curve 

     

     

     

     

     

     

     

    Being ahead of the curve is what enables our groundbreaking advancements in memory and storage. And as our logo’s rounded edges and forward motion suggest, it’s also the inspiration for our bold new brand.

    Micron logo

    Micron’s new brand logo: Ahead of the curve

    Watch Sanjay Mehrotra, Chairman, President and CEO of Micron Technology, unveil our new brand logo. As the global leader in memory and storage, we see around corners and invent for the future to enrich life for all. Our logo, inspired by our wafer, showcases our commitment to thinking ahead and staying ahead of the curve. Discover how our new logo embodies Micron’s innovative spirit.

    Watch Now
    Sanjay Mehrotra, Chairman, President and CEO of Micron Technology,
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    Our brand was made to move ahead

    From the curves of our logo to the colors in our palette, every element of our brand was made for forward progress.

    See it in action
    A close up of an orange and red wafer
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    Micron's new logo: Forged from silicon

    The inspiration behind our logo and brand is deeply rooted in the essence of our innovation. The color of the logo is directly inspired by the silicon which creates our wafers, symbolizing the core of our technology leadership in memory and storage.

    See it in action
    Silicon rocks on a black background
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    Design principles

    Vibrant

    Vivid colors and radiant luminosity

    Micron wafter close up

    Bold

    Simple and impactful compositions

    Micron curve

    Precise

    Clear and intentional

    Micron E

    Fluid

    Seamless forward motion

    Micron liquiform

    Go deeper into our brand

    Immerse yourself in the brilliant dynamism of our brand, and see how it connects our proud past to our powerful future.

    Dive in
    Hello on a liquiform

    Explore our brand elements

    From logo assets to photography, find every element you need to bring our brand to life.

    Get the press kit
    Micron logo and brand elements

    Micron’s new logo: Innovating ahead of the curve

    Discover Micron’s new brand logo with Pete Lancia, CVP, Global Communications and Marketing, and Rahul Sandil, VP of Corporate Marketing. This logo evolution reflects our 46-year journey of innovation and excellence. From our humble beginnings to our leadership in the semiconductor industry, our new logo symbolizes our leading-edge memory and storage solutions, our diverse global culture, and our vision to transform how the world uses information to enrich life for all. Always ahead of the curve, Micron continues to drive progress and inspire the future.

    Read the blog
    Micron logo